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Free Planning Guide

The key to any successful advertising or promotional campaign is careful planning. This easy-to-use guide was created to help you plan an effective and successful campaign and to choose promotional products that will help you achieve your marketing goals. These 10 quick steps will put you on solid footing for success. Answer the questions and we’ll email you your own promotional plan that you can use to keep your project focused.

Get started now or download a copy of the planning guide to fill out later.


Page 1 of 10

1. What are you Marketing?

Your objectives are the foundation of your campaign. Indicate the marketing objective(s) you hope to achieve.

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2. Who is your audience?

Knowing who you want to influence will help you choose the right promotion products for the job.

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3. How many?

How many people are in your target audience? Use the 80/20 rule to develop your marketing strategy.

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If other, fill in your quantity below
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4. What is your budget?

Please note, budgets are simply guidelines to help determine the types of products selected.

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5. What is your theme?

Is it fun? Is it serious? Is it professional? Is it relaxed? Will you use a tagline or thematic graphic? Briefly describe your theme below.

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6. Distribution

How will the promotional items be delivered to your audience?

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If other
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7. What types of product(s) are you considering?

This is where the rubber meets the road. If you can think it, we can find it. Keep in mind, the item used does not always have to be related to your product line. Describe the product(s) below.

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8. What is the message or graphics that will be used?

Be careful not to print too much information in a small print area. When in doubt, it's better to say less than more. A simple illustration and a couple of words may be sufficient. Describe your message below.

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9. Is special packaging required?

Special packaging may add to the impact of your presentation. Describe any special packaging ideas/instructions below.

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10. Seek professional help.

Consider Thomas Promotions as an extension of your marketing team. We offer many years of experience and product knowledge to assist you during any phase of your promotional campaign. We can help.

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