Shift Gears Online Store
A privately held company founded in 1933, Rain Bird Corporation was seeking to introduce a new rotor sprinkler system to their domestic distributors by asking them to tout the benefits to their customers through sales calls and product demonstrations. Sales techniques included “Shift Gears” tailgate parties for the Rain Bird clients at which they received many promotional mementos.
TPI designed and developed an online store for the Rain Bird sales managers to order products for their respective teams to be delivered to the weekly event locations so the sales reps would not have to tote the products from city to city. A total of 15 different products were selected, including customized shirts for the reps to wear to the events and fun give aways for the distributor attendees.
SUCCESSES AND BENEFITS
This program was in effect for 24 months, required the client to purchase larger quantities of each product for TPI to hold inventories and fulfill orders from our warehouse and allowed Rain Bird to successfully introduce the new rotor in all of their domestic markets, eventually replacing the older rotor systems. The total Rain Bird investment with TPI was in the mid six figures for these marketing products.