Thomas Promotions - Free Planning Guide

1. What are you Marketing?

Your objectives are the foundation of your campaign. Indicate the marketing objective(s) you hope to achieve.

Create Goodwill
Increase sales revenue
Express appreciation
Reward customer loyalty
Encourage innovation
Increase repeat business
Celebrate anniversaries
Improve employee morale
Increase market share
Stimulate trade show traffic
Introduce new products or services
Attract a new generation of buyers
Improve customer relations
Promote your website
Announce special offers
Announce a new opening
Educate present or prospective buyers
Reactivate old accounts
Promote employee safety
Increase unit of sale
Other Please choose one.

2. Who is your audience?

Knowing who you want to influence will help you choose the right promotion products for the job.

3. How many?

How many people are in your target audience? Use the 80/20 rule to develop your marketing strategy.

If other, fill in your quantity below

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4. What is your budget?

Please note, budgets are simply guidelines to help determine the types of products selected.

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5. What is your theme?

Is it fun? Is it serious? Is it professional? Is it relaxed? Will you use a tagline or thematic graphic? Briefly describe your theme below.

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6. Distribution

How will the promotional items be delivered to your audience?

Presented directly to a customer as a business gift
Handed to visitors at trade shows
Shipped to customers as a gift or referral incentive
Awarded to salespeople as an incentive
Presented to visitors by receptionist or official greeter
Given as a premium on condition that a specific purchase is made
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If other

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7. What types of product(s) are you considering?

This is where the rubber meets the road. If you can think it, we can find it. Keep in mind, the item used does not always have to be related to your product line. Describe the product(s) below.

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8. What is the message or graphics that will be used?

Be careful not to print too much information in a small print area. When in doubt, it's better to say less than more. A simple illustration and a couple of words may be sufficient. Describe your message below.

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9. Is special packaging required?

Special packaging may add to the impact of your presentation. Describe any special packaging ideas/instructions below.

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10. Seek professional help.

Consider Thomas Promotions as an extension of your marketing team. We offer many years of experience and product knowledge to assist you during any phase of your promotional campaign. We can help.

Let's talk. Please give me a call. Invalid Input

Name*

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Email*

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Phone*

Please enter the phone number you would like to be reached at.